Dedicated to Reducing Hunger & Poverty by Increasing Production & Incomes

W.E. Do Good™ is the brainchild of a group of engineering and business students from San Diego State University. Our goal is to create a global brand of adaptive technology solutions specifically designed to reduce poverty for smallholder farmers around the world.

Gemechu Abraham

Gemechu Abraham

Gemechu is a graduate from the San Diego State University College of Business and currently manages a family business in his hometown of Beaverton, Oregon. Ethiopian by blood, Gemechu holds the country close to his heart, and has been involved with several W.E. Do Good projects implemented in Ethiopia.

Additionally, he has established great contacts with officials in Ethiopia that can helping leverage business in Ethiopia.

Michael L. Sloan

Michael is a social entrepreneur with 15+ years of experience developing and working with underserved communities in the U.S. He was a partner for 25 years at a global marketing company and brings his business expertise to the social enterprise field. Currently, Michael is a lecturer and faculty advisor at San Diego State University.

The Purpose Behind the Mission

A second critical strategy of W.E. Do Good™ is our established partnership with Project Concern International (PCI). PCI’s mission is to prevent disease, improve community health, and promote sustainable development. This global non-profit organization has a long-term relationship with the Ethiopian government, and greatly reduces the political complexities of effectively working together.

PCI has worked on various livelihood and climate change adaption as well as agricultural related projects such as the Women Empowerment program where participants generate income for themselves and learn valuable financial skills. Through these activities, women develop self-assurance and vision. They also resolve to continue improving their lives and the lives of their families and community members.

The overall purpose of W.E. Do Good is to create a social and economical impact on underprivileged farmers and their families in Ethiopia. Its strategy is to use a corporate social responsibility for-profit business model and reinvest the profits back into the business.

The Purpose Behind the Mission

A second critical strategy of W.E. Do Good™ is our established partnership with Project Concern International (PCI). PCI’s mission is to prevent disease, improve community health, and promote sustainable development. This global non-profit organization has a long-term relationship with the Ethiopian government, and greatly reduces the political complexities of effectively working together.

PCI has worked on various livelihood and climate change adaption as well as agricultural related projects such as the Women Empowerment program where participants generate income for themselves and learn valuable financial skills. Through these activities, women develop self-assurance and vision. They also resolve to continue improving their lives and the lives of their families and community members.

The overall purpose of W.E. Do Good is to create a social and economical impact on underprivileged farmers and their families in Ethiopia. Its strategy is to use a corporate social responsibility for-profit business model and reinvest the profits back into the business.

Mission Statement

W.E. Do Good™ is creating a global brand of adaptive technology solutions to reduce poverty for smallholder farmers around the world.